Avatar The Game - Sending The Wrong Message?

Is it just me or does this footage of Avatar The Game make you feel kind of bad? I mean yes the world looks cool, and all of the awesome marine weapons and equipment look sweet - but what are you doing with it?... Killing animals.

I get that this is largely in tune with the movie's plot but I don't know if I can have fun playing a game that's about slaughtering animals with air strikes, grenades, and stealth systems. I know, I know.. The game will eventually progress into the more involved conflict between man and the Na'vi but how much of this wildlife slaughtering do I need to do first?

The extended fighting scene with the giant beast thingy looks cool but doesn't anyone else feel bad for this thing? Again I'm sure this is the overlying moral point of the game. Don't invade other civilizations and blow the crap out of them with your superior weapons. But how much of the game am I going to have to go through to learn this point.

I have a feeling that they are going to use it as a way to get you angry at the marines in the start of the game so that it justifies killing them later. However, releasing a video that shows, primarily, blowing the crap out of wildlife doesn't exactly send the right message.